Word: marketing
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Dates: during 1940-1949
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...current cost, but the dollar-shy Perón government has so far been able to pick up only $1,800,000 worth of the order. Since the Argentine deal was made, Brazil, Colombia, Haiti, the Dominican Republic, Peru and Uruguay have all tried to buy in the U.S. market. Their orders have not been big enough for U.S. manufacturers to start up production lines...
Loans Down. In the overall picture, the price cuts were part of what Manhattan's Guaranty Trust Co. called the "very moderate" recession. The sizable cuts were largely confined to soft goods, lumber, a few other commodities (in the futures market, May wheat hit a flurry of .selling which sent it down 6?) and such surplus items as radio-phonographs, which were cut up to 40% by Magnavox...
...didn't know paint from parsley, but she was hardly the helpless type. She had spent 13 years as food editor of the St. Louis Globe-Democrat, once clerked for three months in a grocery to bolster her research as coauthor of a housewives' handbook called To Market, To Market. As a banker's daughter and a graduate of socialite Mary Institute, she knew plenty of influential St. Louisans...
...Waltham Watch Co., which closed down its plant four months ago, had the cash to get started again. But there was one last obstacle. It had on hand 185,000 watches, enough to satisfy the market for some time, and block the new line Waltham wanted to bring out. Last week Waltham found a quick way to get rid of them. It made a deal with the Associated Merchandising Corp. to clear out all the watches it could at half-price through A.M.C.'s 24 retail outlets...
...showman President Milton Dammann introduced a smooth-shaving new razor blade called Silver Star, made of a new metal called "Duridium" (a hard-alloy steel). With it, Dammann was out to crowd Gillette's famed Blue Blade out of the No. 1 spot in the blade market. Dammann planned to spend $2,000,000 on the promotion campaign because his company needed that kind of boost. In this year's first quarter its profits had dropped from...