Word: marketing
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Dates: during 1940-1949
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...River, the textile mills hummed and chattered. The cobbled main street was thronged with shopping housewives, suits moved briskly off the rack; at Nick Maloof's restaurant ("where the elite meet the dawn") business was fine. Said Austin O'Toole, owner of the town's biggest market: "These people aren't on pork & beans. You know the first thing we sold out today? Lobster...
...radically new records are now on the market bidding loudly for consumer support, and it looks as if they both will be around for quite a while. Columbia and Victor each proclaim that its record is the best ever conceived by man. Meanwhile, smaller record companies are making their choice. Capital has joined Victor; and Mercury, Cetra, and Concert Hall have gone along with Columbia. Decca, a key company, has decided to stand by for the present and watch its competitors slug...
Only three months ago, a U.S. dollar would fetch 530 French francs on the black market. Last week, the going rate was down to 330, about the same as the official exchange rate offered to tourists at any bank or hotel. This remarkable strengthening of the French franc was another indication that France's economy, fortified by ERP, was healthier than it had been at any time since...
...same story all over Western Europe. For years the busiest black market in Rome was sunny Piazza Colonna, just 50 yards from the heavily guarded Chamber of Deputies. One young operator sadly admitted that in two months the dollar had dropped from 711 to 614 lire (legal rate: 570). "Spring always does this to us," he rationalized. "It can't last. People are just optimistic...
When the buyers' market came, Schwab was not caught napping. Since Robert Hall Clothes buys most of its fabrics from other mills and hires other manufacturers to make most of its clothes, it could pick up goods cheaply and make bargain deals with suitmakers. Thus it could balance off the slump in its own textile operations and go after the newly price-conscious U.S. consumer. Said Jake Schwab: "We're the A. & P. of the clothing business, and that's what the business needs most right...