Word: marketing
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Dates: during 1940-1949
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Secretary Brannan proposed to let the price of food fall where it would on a free market, while guaranteeing farmers a whopping big cash income, no matter how cheaply their crops sold in the marketplace. To hear him tell it he had "a method which not only protects the farmer but gives consumers a real break...
...that now, and infinitely more complicated. The Administration proposed to continue buying storable crops like wheat, corn and tobacco, to keep their prices up. But for perishables, such as meat, poultry, milk, vegetables-75% of the yearly farm output-the Government had something new to offer. It would let market prices for these commodities rise & fall with the tides of supply & demand. The U.S. Treasury would dole out to farmers the difference between the guaranteed prices and the market prices...
...Neither was the public. From a wartime high of 4,250,000, the circulation of the two groups had plummeted to 700,000 a month. Changing times and tastes were to blame, said S. & S.; radio, television and the newsstand competition of the 25? reprint books had shrunk the market...
When Breyer tucks one of the only two existing reels of "A Touch of the Times" in his briefcase and heads for New York in a day or so, the film will start a long and arduous stretch of "conditioning" for the commercial market. It must be reproduced on 16 and 35 mm. sound film, and have the specially composed musical score dubbed in before its professional premiere...
...reasons that have turned up in support of these pro-Franco suggestions have been wonderfully varied. Farley and Johnston think that Spain would eventually make a fine market for U.S. goods; they maintain that "Spain has always paid its debts." Marshall wanted to keep Spain from going Communist, a noble motive. But the most frequent argument, and the one which Franco himself is now pushing, is that Spain could be a valuable military "bulwark" in case of war with Russia. It is no better an argument than the others...