Word: marketing
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Dates: during 1940-1949
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...next 24 hours, all Madrid, titillated by the looming duel of honor, hunted up copies of Press Mission in Spain. Though banned, it could be bought in the black market at 500 pesetas ($20) a copy. The price was steep but rewarding. Serrano Suñer had passed on to the book's author, Journalist Armando Chavez Camacho of Mexico City, a choice comment by Adolf Hitler on Sancho Davila, a burly Falangist bullyboy who had once killed two party rivals in a political brawl, and had long been feuding with Serrano Suñer. Sneered...
Bloom's cadavers have not sold as well as his other work, but he is optimistic about the eventual market, after the first shock wears off. One customer has been Author Glenway Wescott (Apartment in Athens), who bought an amputated leg with a gangrenous foot, hung it on his dining-room wall...
...fight affected more than rayon. Now that it was in ample supply, after three years of shortages, rayon men hoped to grab some of the cotton and wool market. In a cocky newspaper ad, Burlington sounded a battle cry: "It is a rough and tumble competitive situation with few holds barred. Business from here on in will go to the firms that produce precisely what the public wants and at the prices the public wants to pay." And the price for women's rayon dresses, Burlington thought, would soon be down...
With some markets shrinking, flexible Burlington hoped to expand promising new ones. It expects rayon this year to capture 30% of the market for men's summer suits (v. 10% last year). Burlington also expects a big demand for new nylon fabrics for men's hose, nurses' uniforms (quick-drying, don't require ironing), and washable automobile upholstery...
...variety, and a beautiful sense of timing and color, Bonner has woven a scorer which should stand comparison with the best of Pudding music. His orchestration is brassy where it should be, and borrows a bare minimum from the all-too-familiar body of Latin American songs on the market...