Word: marketing
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Dates: during 1940-1949
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...Stop. Word flashed through Durban that an Indian shopkeeper in the central market had brutally beaten a Zulu boy. Some said the boy had been killed, but few waited to learn his fate. In Victoria Street a band of infuriated blacks bore down on some Indians patiently queueing for a bus, and began hurling stones and broken bottles. From there the rioting spread to Durban's Indian quarter in the heart of the city, where other bands of blacks smashed windows, pillaged and looted. Indians huddled in terror behind their shops...
Last week Nation's Heritage, the newest, heaviest (more than six pounds), and most expensive ($30 a copy) "magazine" on the market, was unwrapped in Manhattan. It was like an art annual, a camera history, and a college yearbook all rolled into...
Beast of Burden. This chromium-plated razzle-dazzle was not only G.M.'s recognition of the approaching buyers' market for all cars; it was also a salute to the role which the automobile plays in U.S. life. To the average American, a car is much more than a chromium-jawed beast of burden. It is the next thing to being a member of the family, regarded as affectionately as the Bedouin regards his camel, or the Mongolian tribesman his shaggy pony. It is both a necessity and luxury, a help in making a livelihood and a means...
...backlogs and long waits had disappeared in a hurry for many competitors (Kaiser, Frazer, Hudson, Lincoln). And with G.M. hoping in 1949 to make 10% more than the 2,048,019 cars & trucks it made in 1948, the buyer's market for G.M. was not far away either...
...this out-of-the-groove battle, Mercury Record Corp. joined up with Columbia by announcing that it would produce 33⅓-r.p.m. records. Nevertheless, chances were that the slow-moving phonograph market would slow down even more. Many customers preferred to see more before they bought machines...