Word: marketing
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Dates: during 1940-1949
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Goose & Killer. In Los Angeles, Policeman Ernest Young was suspended for taking from C. S. Smith Metropolitan Market, in addition to his usual free apple: two quarts of milk, a bottle of whisky, a loaf of bread, four rolls of toilet paper, and portions of toothpaste, shaving cream and skin cream...
...Expenditures had increased by $1.6 billion. Cuts in the defense budget and international aid were more than offset by $1.3 billion extra paid out for veterans' benefits, $800 million extra needed to bolster sagging farm prices. Another big item was the unexpectedly high burden of underwriting the mortgage market for veterans and rental housing projects. It had been budgeted at a modest $200 million; it was costing a whopping $1.3 billion-an increase...
...face it. Harvard and Radcliffe undergraduates are not turning out Great Literature. The undergraduate anywhere whose literary creations can stand successfully in the publishing market, or find an audience in the public of high or low brow, is a rare and fortunate fellow indeed...
From the bell's first ring, it was panic; by day's end an incredible 16,410,030 shares had been dumped, capping the selling that had wiped out an estimated $25 billion in stock values. Not until 2½ hours after the market's close did the tickers catch up and carry the final sale. There was no longer any attempt by bankers or anybody else to stem the collapse. In just six days the whole world of easy prosperity had been buried...
During the last 15 years, while he "gambled my money away" on dice and the stock market, Schulberg has watched his jobs shrink in importance. Finally, he began haunting cinemoguls' anterooms looking for a job. Says he: "I got the cold shoulder." His open letter offered some explanation: "Some of my friends who are not top executives tell me that doors are closed because I have in my time talked back to some of the big boys...