Word: marketing
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Dates: during 1940-1949
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...layoffs were still small enough to have little effect in an economy where production and national income were still at peak levels. But it did underline a fact which many had forgotten. In a buyers' market, labor, too, is a commodity which has to work harder for its dollar...
...Stratocruisers; American Airlines, which lost $3,900,000 in nine months this year, might have trouble raising cash for the planes in addition to financing its own domestic operations. Under the deal, American Airlines would probably get about $7,780,000 worth of Pan Am stock (at the present market value of American Overseas stock...
This week, the Boston Store got a new owner: Federated Department Stores, Inc., headed by wide-awake Fred Lazarus Jr. (TIME, Feb. 1, 1937, et seq.). In the deal, Lazarus exchanged 292,600 shares of Federated common stock (market value: about $8,000,000) for the Boston Store stock. But the Boston Store will be run, as before, by President Richard Herzfeld...
...been an office boy only three months when he was moved into the copy research department where he could put his liking for market research to work. Not long after, Harper was made manager of copy research: at 28, only seven years after he had left Yale, he was vice president in charge of research and merchandising...
...bearing down on market studies, he helped boost the agency's billings from $46 million in 1946 to a 1948 rate of more than $50 million. Last week in Manhattan, at 32, Marion Harper was made president as Founder H. K. McCann, 68, moved up to board chairman. Said an awed agency director, in summarizing Harper's rise: "He energizes people . . . he's got so much energy himself. The agency has never had such good teamwork before...