Word: marketing
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Dates: during 1940-1949
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...farmer can find at least three things wrong with a typical early morning farm program: 1) its broadcast of yesterday's prices is no help on tomorrow's market; 2) the program is on the air at a time when he is out doing his chores; 3) it can hardly be heard anyway, what with static and fading caused by his distance from the big-city transmitter...
...News broadcasts contain local items with a country-weekly flavor. Market prices are flashed like war bulletins. Weather reports are local, detailed and pertinent. Special public events are mostly such things as County Fairs...
...weeks, like a hill-climbing car with water in the fuel lines, the New York stock market had sputtered upward in short uncertain bursts. One day last week the lines cleared and it began a steady climb. In the busiest session since mid-July, 1,800,000 shares were traded, with such blue chips as U.S. Steel, General Motors, and Standard Oil (N.J.) leading the parade. The Dow-Jones industrial average rose 3.32 points, biggest gain since the bullish days of last July. At week's end, the Dow-Jones average was 190.19, up 9.78 points in twelve days...
Wall Streeters, who had had a dozen reasons for the market's slump during the summer, now had another dozen reasons for the rise. There was "a better tenor to foreign cables," it was only "the preelection rally," etc., etc. But there was also reason to believe that investors, who had mistrusted the solidity of the boom, were having their minds changed by fresh evidence...
Shopper's Guide. For the bright 1948 market the trade had turned up scads of new toys and, better yet, was peddling them at low prices. (Toymakers have doubled production in cheap lines.) There are such ingenious gadgets as: 1 "Juggle-head" ($1.98), a magnetic head which can be given different faces by sticking on various types of noses, hair, ears, etc.; 2) a mechanical monkey ($1.98) that harvests coconuts from a palm tree; 3) a toy "electric" shaver...