Word: marketing
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Dates: during 1940-1949
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Titanium is so new on the commercial market that no one knows yet how many alloys can be made out of it (most metals are improved in strength and other desirable qualities by proper alloying...
...meat the U.S. housewife buys. But the meat business is difficult to control. Each day the packers through retail stores deal with millions of customers. In the stockyards, even though they are the most powerful bidders, they still deal with thousands of livestock growers whose readiness to market their animals is the most important factor in determining meat prices from day to day. Throughout the U.S. the Big Four get lively local competition from some 3,000 smaller packers. The independents during last spring's meat workers' strike when 67 of the Big Four's plants were...
...much a part of Wall Street as the pigeons on the Stock Exchange façade. For 50 years it had known his rumpled Panama hats, battered briefcase and friendly "Hi!" A successful man, he had made as much as $39,000 a year writing his market forecasts. Some 200 steady subscribers paid him up to $25 a month for his predictions...
Good Medium. Back in 1916, he said, a spiritualist had put him in touch with the ghost of James R. Keene, the famed Wall Street plunger. Keene had tipped him off that the "insiders" rigged the market every day, using a code that in recent years had appeared in the Bringing Up Father comic strip. Said Goldsmith: "It took me an awfully long time to break the code, but once I did, it was simple to predict the market with 90 to 95% accuracy...
...illustrate, Goldsmith took a Maggie & Jiggs strip of last May. The first frame showed Jiggs with his right hand in his pocket. Explained Analyst Goldsmith: "A signal to buy."* Two rings of smoke were coming from Jiggs's cigar ("The market will go up in the second hour of trading"). In the second frame, Maggie is saying: "I don't see why you can't get your name in the paper, too" ("Buy International Paper"). In the last frame, Jiggs's cigar smoke is still rising, indicating a steady market at the close...