Word: marketing
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Dates: during 1940-1949
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...neither a polished writer nor a knowing crystal-gazer. But brawny Irving Kupcinet (pronounced CUP-senate) had proved, to the satisfaction of Marshall Field's Chicago Sun-Times, that one good local columnist will outsell all the syndicated canned goods on the market. "Kup's Column," a casually tossed salad of chitchat and nightclub gossip with a Leonard Lyons-like flavor, is easily the most widely read feature in Chicago...
...bushel at Chicago. But farmers could not get loans on their corn from the Government at support levels until they got their crop into storage-and there was not enough room to store it. Traders guessed that as many as 500 million bushels might be dumped on the open market for lack of storage. That would drive prices down still further...
...Originally named after Lieut. Colonel John By, its founder, who also gave his name to the market because it is in the city's By ward...
...magazines, tailored to every taste and purse. But to scholarly-looking Malcolm S. Forbes, 29, one of Business Biographer B.C. Forbes's five sons, there seemed to be a yawning gap in the market, right at the top. Nobody was putting out a magazine that cost $150 a year. Last week young Forbes had one in the dummy stage, and was taking a full-page ad in the New York Times next week to announce it. Its name was Nation's Heritage, its high-flown purpose to illustrate "the whole American panorama -the resources, the living patterns...
...columns from coast to coast: shoes, handbags, cigarettes, hosiery, soap, cosmetics, hats, scarves, hair ornaments, castanets, costume jewelry. An impressive seller in its own right is the "Carmen doll" ($6.98); through 30,000 retailers, it piled up $1,000,000 in orders within its first 20 days on the market. "Carmen castanets" to be used as a "wolf-call" will be pushed as a national fad among teenagers...