Word: marketing
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Dates: during 1940-1949
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Picture-packed Nation's Heritage was the heaviest (7 lbs.) and most expensive ($30 a copy) magazine on the market. It was also one of the least popular; only 3,000 copies of the bimonthly current (and sixth) issue were printed. Last week 30-year-old Publisher Malcolm Forbes, son of Forbes magazine's B. C. Forbes, announced that Heritage had died, leaving no heirs...
Wall Street's young bull market kept right on growing. On three successive days last week, trading topped 2,000,000 shares, making it the most active week since the big rise of May 1948. The Dow-Jones industrial average rose 3.37 points to 198.05, the highest since August 1946. Most spectacular rise: Superior Oil Co. (California) which in three days jumped 69½ points to 227 on the news of a plan to split it into two gas & oil companies. Wall Streeters now expect the next test of the market at 200. If the bull gets over that...
...economic importance of growing timber on submarginal Texas farm land. While his own companies planted more than they cut on their 250,000 acres, they gave farmers about 2,000,000 pine seedlings a year to rebuild depleted timber stands. With his newsprint plant furnishing an expanding market, Kurth estimates that farmers can get $5 to $7 an acre every year from timber alone, and "you don't need a subsidy or price support program...
Many London merchants sold their gems not at the pegged pound rate, but for cheaper pounds in the free money market in Tangier, thereby losing Britain many dollars. But the dealers had little choice. If they had sold their gems at the official rate, Dutch and Belgian dealers would have undersold them...
Minute Maid Corp., one of the first companies to market frozen orange juice, last week became the owner of its own fruit groves. For $5,000,000, it bought 4,700 acres of orange and grapefruit groves near its three processing plants in Florida from Di Giorgio Fruit Corp., one of the biggest U.S. fruit growers...