Word: marketing
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Dates: during 1950-1959
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...lessons of 1958 did not mean that 1959 will be all beer and skittles. Wintertime unemployment is a major problem; so is a wage-price inflation. But the year showed-and Canadians understood, as demonstrated by new highs for the Toronto stock market in 1958-that the U.S. has a strong, increasingly independent neighbor to the north, whose past growth is only a hint of its future promise...
Centered in Bombay, Indian moviemaking is a montage of pomp, profit and speculation. The size of the market is fantastic : 730 million annual Indian moviegoers, plus Southeast Asia, the Middle East and many countries behind the Iron Curtain. But Bombay also has trouble: a severe star shortage. For all of Bombay's 20 studios, which make some 300 pictures yearly (in 19 Indian languages), there are only twelve top stars. They work in as many as 15 movies simultaneously, dashing from studio to studio in limousines, and often a hero and heroine do their parts in so many scattered...
...health scare actually lit up sales by causing smokers fo switch to filters. As the Agriculture Department says, "Some persons smoke filter-tip cigarettes at a higher rate than they smoked non-filter tips." Last year filters' share of the domestic market increased from 39.9% to 45.9% as consumption rose by 35.8 billion smokes...
...traditional hold on the No. 1 spot. In 1958 the story was different. Thanks to their bestselling filters, Reynolds' Chairman John Clarke Whitaker, 67, and President Bowman Gray, 51, dethroned American Tobacco as the No. 1 company for the first time since 1941. Reynolds captured 28.2% of the market v. 26.1% for American...
Though Reynolds' first-place Camel slipped .9% to 63.5 billion cigarettes in the domestic market and American Tobacco's second-place Pall Mall gained 6.4% to 58 billion, American was hurt by a 9.2% dip in sales of its third-place Lucky Strike, to 47.2 billion. Furthermore, neither of its filters-Hit Parade or Tareyton-broke into the top 15 brands. Meantime, Reynolds sped ahead on the sales of its Winston, up 5.5% to 42.3 billion, ranking it as the top-selling filter and No. 4 among all brands. Reynolds' filtered Salem also took over first place...