Word: marketing
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Dates: during 1950-1959
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...programed life, however expensive it might prove to be, stepped up their campaigning, got valuable assistance from their official landlords. When a federal law was passed allowing residents of the atomic cities of Richland and Oak Ridge, Tenn. to buy property, G.E. happily put 4,800 homes on the market, sold all but 600, followed up by selling commercial property also. After another petition for incorporation was circulated, Richlanders poured out last July to approve...
...carries the U.S. State Department in his hat-took along position papers to study on the plane that bore him to Paris. Britain's Selwyn Lloyd saw a chance, in Germany's difficulties, to impress on the West Germans that British exclusion from Europe's Common Market is quite as important in British eyes as the Berlin crisis. On Berlin itself, the British argued that instead of rejecting the Soviet ultimatum outright, the West should counter by proposing a summit talk to discuss other matters as well, including German reunification and disarmament...
Automen estimate that the Ford, Thunderbird, Mercury, Edsel, Lincoln and Continental now have a third of the 1959 model market, compared to 28% during the 1958 model year. The face-lifted Ford is apparently outselling the completely redesigned Chevy, whose manufacturer was harder hit by strikes than Ford, has had trouble getting enough cars to dealers. Not until January will Chevy production catch up to Ford. Ford's orders are double last year's, dealers are down to a low 21-day inventory, and Ford says it is having a tough time meeting demand. Boasted Ford General Sales...
...owners say that they would like nothing better than to run their ships under the U.S. flag and manned by U.S. seamen. But they claim that high U.S. wages and taxes force them to fly foreign flags to compete in the international market. It costs $44,000 per month to run a U.S.-flag Liberty ship, $19,000 per month for a Liberian-flag Liberty ship. U.S. tax law requires a vessel to be amortized over 20 years, whereas convenience-flag ships usually do it in ten. The U.S. Maritime Administration recognizes these economic facts of life, tacitly encourages...
...General Dynamics Corp. Other bestsellers this year: the Bomarc antiaircraft missile (457,000 kits) and the Talos missile (443,000 kits sold since its October introduction). All are intended to be "tough but rewarding to builders from age six on up." Surprisingly, adults make up 40% of the kit market. Says Glaser: "We lose most boys at about age 15; they turn to other hobbies such as girls. But then they marry, and as soon as they have a six-year-old boy we get them back...