Word: marketing
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Dates: during 1950-1959
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...they figure that if Romney can keep up the hot pace and sell 325,000 cars in the whole year, American Motors will net upwards of $14 a share before taxes. Rambler is not only doing well in the U.S.; it is also expanding its share of the export market. While total U.S. exports slid 16% this year, Rambler's climbed...
Basic Transportation. The success of the Rambler is not luck but the result of a ten-year-old program. After World War II, the late George Mason, then company president, concluded from market surveys that the U.S. was ready to return to "basic transportation" and a smaller, compact car. While other U.S. cars became costlier and heavier, Mason and his successor, Romney, introduced the first Rambler in 1950, drove it into the field, where the only competition was foreign. To cut costs, Romney consolidated field organization, factories and production, kept model changes at a minimum. He pushed Rambler...
...Weinberg, 67, who now has the oracle's seat once occupied by Bernard Baruch. As a senior partner of Goldman, Sachs & Co., one of The Street's top ten banking houses, Weinberg has won an enviable reputation as an underwriter skilled at judging the new issue market just right. His most recent success was selling $350 million of Sears, Roebuck debentures-history's biggest debt offering-in a bond market so soggy that some underwriters doubted the issue could be marketed at all; Weinberg did it by offering the issue at a price to yield 4.75%, slightly...
Weinberg is less well known as an expert on the stock market. Last May he advised one and all to buy; last week he said that the market was too high: "Some stocks are selling at 50 and 60 times earnings. You just can't do that.'' Weinberg's reputation extends far beyond Wall Street. He has served as a director of so many companies (General Electric, General Foods, Continental Can, Ford, B. F. Goodrich) that he thumbs through a notebook to see on which of 35 boards he still serves. Weinberg has a third field...
...since President Eisenhower's heart attack in September 1955 had the stock market taken such a blow. After setting new highs each, week for three weeks in a row, the market started down at the week's opening. While the ticker ran late for more than two hours of the 5½ hours of trading, 1,040 of the 1,287 issues traded suffered losses ranging from 5 to 42 points. It was the second largest number of issues traded in one day in stock exchange history (largest: 1,290 issues...