Word: marketing
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Dates: during 1950-1959
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...Gaulle, whose ambitions are more French than European, had made sure that the Common Market nations would present a united front in future negotiations with Britain. And by strengthening the bonds between France and Germany, he had brought France appreciably closer to equality with Britain and the U.S. in NATO councils. For while France alone might not be able to speak with the voice of a major power, France backed up by West Germany could scarcely be ignored...
Three weeks ago France, after a year of fruitless negotiation, declared that "it is not possible to create the Free Trade Area as desired by the British." Dismayed and outraged, British spokesmen accused France's protection-loving industrialists of trying to turn the Common Market into an exclusive high-tariff club. Such a step, warned the British, would split Europe into two hostile economic camps. British fears are shared by many, including West Germany's free-enterprising Economics Minister Ludwig Erhard...
Closer to Equality. At Bad Kreuznach, De Gaulle skillfully countered France's critics. In a show of moderation, he agreed that the 10% tariff cut and the minimum 20% increase in import quotas which the Common Market six will accord one another's goods beginning Jan. 1 should be temporarily extended to outside nations, while some kind of "multilateral association" is worked out between the six and the rest of Europe. This was not enough to satisfy Erhard. But Adenauer is desperately anxious for Germany to forge an unbreakable alliance with France...
...grassy hills around the city, men, women and machines make textiles, copper tubing, shoes, mattresses, Nescafe, paper bags, fertilizer, matches, glass, plumbing supplies, corn sirup, and the oils of cottonseed, peanuts and sesame. In the city are the concrete skeleton of a high new medical center, a sprawling new market, the circular sweep of a new sports arena, the glassy modern blankness of expensive new houses in 16 separate real estate developments...
...attitude. Sales for the middle ten days of November took their steepest climb of the year to an average of 16,200 a day, about equal to November 1957. Since dealers so far have been handicapped by shortages, automen regard this as the first real test of the auto market, the biggest question mark in the 1959 economy. The Chase Manhattan Bank predicted sales of 5,500,000 to 6,500,000 cars. "Six million or more," it said, "would support a vigorous expansion of the entire economy...