Word: marketing
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Dates: during 1950-1959
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...program proposed by Secretary Ezra Taft Benson. Result: next year corn growers will give up a system that paid 75% to 90% of parity if they planted no more than a Government-set limit, turn to a system that sets the props closer to real market value (i.e., 90% of the previous three-year average, but not below 65% of parity) for all the corn they can raise...
Costlier Handouts? The vote may, as Benson devoutly hopes, provide a long-range step-down of subsidized prices toward market prices, may help trim the monstrous program that inflated USDA's current budget to $6.9 billion. But, in the short haul, Benson's economy-seeking victory could become the costliest cornucopia in the history of subsidies.* In recent years only a small proportion (12% in 1958) of corn farms qualified for high supports by staying inside the Government's acreage limits. Farmers who planted more fed it to livestock, sold it on the open market-or sold...
...Halfway House. The British, who like to be half in and half out of Europe, of late have become increasingly disturbed about the six-nation Common Market, the economic bloc of 160 million customers which France. Germany, Italy and Benelux will launch on New Year's Day. From the start, the British refused to join the Common Market on the ground that they could not abandon their present intricate system of Commonwealth tariff preferences. At the same time, British industry dreaded the prospect of finding its products excluded from the Common Market. As a halfway house, Harold Macmillan...
...companies' chief argument was that a merger would actually increase competition. By combining Youngstown's Midwestern plants with Bethlehem's strength on the coasts, the companies said, they could better compete with U.S. Steel, which has about a third of the market. In its merger proposal, Bethlehem said it was ready to build new capacity in the Midwest, which Youngstown alone could not afford...
...foreigners, they are plagued by spies and boredom. As one character sums it up: "Too many ruddy parties. Too many wives-too much nattering over canasta, coffee and so on . . ." What is worse, there is "hanky-panky with the bag," i.e., polite smuggling under diplomatic cover and black-market trade in PX items. This is the basis of a complicated but well-drawn plot in which Novelist McMinnies demonstrates that she knows her way around Eastern Europe as well as her first book, The Flying Fox (TIME, March 11, 1957) showed that she could make her way through the simpler...