Word: marketing
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Dates: during 1950-1959
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...question in the economy is still the auto market. Auto dealers reported demand for the new cars still running from 25% to 50% over last year. Ford has twice as many dealer orders now as a year ago, Buick three times as many, and Plymouth is up 16%. But there are still not enough cars to meet demand and get a true picture of the market. Last week, to make matters worse, a five-day walkout of white-collar workers at Chrysler Corp. forced a 63% slash in output, and Rambler stopped production after the Budd plant at Gary...
...Demand is feeding on success," said Lucien O. Hooper of Wall Street's W. E. Hutton & Co. It seemed an understatement indeed in a week when the stock market again surged to new highs, but it was the best explanation Wall Street had to offer for what has become the most spectacular phenomenon of the 1958 business recovery. On all but one day last week, stocks climbed to new records, closed the week at 564.68 on the Dow-Jones industrial average, up 10.42 for the week to an alltime record.* The Dow-Jones industrial average, most volatile...
...reason for the steady market rise is heightened demand for a short supply of stocks. Though the average daily volume of stocks has more than tripled in the last ten years to 4,000,000, the number of shares listed has increased only 2½ times, to 4.9 billion. This year the situation has worsened; with industry operating below capacity in the recession, it had little need to go out after additional capital to expand. Result: the New York Stock Exchange added only 112 million new shares for the first nine months this year, compared to 271 million added...
...been preserved for a decade, and meanwhile an apparently healthy integration of the German Federal Republic into Western Europe is now taking place. This may prove to be one of the most significant transitions of the era. Any Central European bloc would interrupt this integration. The Common Market, the Euratom plan and any further developments would be curtailed. The unification of Germany ought not to tear away the Federal Republic formally from the West until the cultural and economic ties have thoroughly permeated...
Touch & Go. At war's end Smith returned to American, convinced that the great strides made during the war in air transport would bring on the air age and a huge new air-travel market. Just as he had worked with Douglas on the DC-3, he encouraged the firm to build the four-motored, long-range DC-6s, boldly ordered a fleet of 125 DC-6s and shortrange, two-engined Consolidated Vultee CV-240s. As usual, he showed himself a master at timing and bargaining. So eager was Consolidated (now Convair) for orders to relieve its postwar slump...