Word: marketing
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Dates: during 1950-1959
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From London Diefenbaker flew to a whirlwind day in Paris, chiefly spent with Premier Charles de Gaulle, hopped on to Bonn and a brisk handshake from Chancellor Konrad Adenauer. To both he expressed concern that the six-nation European Common Market might shut out Canadian farm products; e.g., in 1957, 30% of Canada's exported wheat went to these six countries. He indicated Canada could not agree to De Gaulle's proposed French-British-U.S. NATO triumvirate. After Rome this week, Diefenbaker will head to Pakistan, part of the Commonwealth he hopes to galvanize...
...stock market, along with the Democrats, swept to new highs last week. The Dow-Jones industrial average rose to a record 554.85, owing partly to some investors' fears of bigger spending and more inflation under the Democratic Congress. But many an investor had other good reasons for buying stocks, such as rising corporate earnings and continued recovery of the U.S. economy...
...market got another push from the short supply of stocks; mutual funds and other long-term investors have bought so much stock that comparatively small orders push prices up. When waves of profit-taking brought a dip, new buyers soon started prices up again, though at week's end the market had eased from the record high...
...proposed textbooks agency would have bought used volumes from College students and re-sold them on a door-to-door basis. An alternative would have been to market the used books through established local stores...
Major U.S. collecting began with a rush in the 1890s, when a handful of new U.S. millionaires decided, almost as one, to plunge into the art market. They had little experience, but in a time before income taxes, huge spendable resources. They bought widely, and sometimes competitively with one another. In the space of a generation, Andrew Mellon, P.A.B. Widener, Henry Clay Frick, and lesser financial titans transformed the U.S. from a cultural have-not to a treasure house of great art that could rival Europe's best (see color pages...