Word: marketing
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Dates: during 1950-1959
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...copper output was raised 36%, with Kennecott mines going on a seven-day week to meet the growing recovery demand and offset the shortage caused by strikes in U.S., Rhodesia, Canada. The price rose to a 20-month high of 31.3? on the London market...
...machines (about 1,000,000 a year), such as Italy's Necchi, which ten years ago caught staid old Singer with its slip showing. The new gadgets on Necchi and other machines shrank Singer's sales in the U.S. from its two-thirds grip of the U.S. market to one-third. Now Singer is bouncing back. It says that its Slant-O-Matic, $399.50 in Early American cabinet, can match-sew any foreign make. Soon sister Susie should sew a shirt in seconds...
...movies, done an additional 54 screen plays, 90 TV scripts and written 350 short stories. The fact that he owns 15% of Wells Fargo does not keep him from writing scripts for other oaters (e.g., Desilu's The Texan) for the truth is, he thinks the market is still too small. "There really aren't enough TV westerns," says Gruber. "Now there are 35 hours of prime time a week on seven channels-that's 245 hours of prime time and westerns only take up 18 hours. Why, that's less than 10% of the time...
...orders from its dealers, almost two-thirds of which have already been sold. Ford announced that its dealers sold 27,000 new Fords on introduction day alone, and Pontiac reported sales and confirmed orders of more than 20,500 during the car's first three days on the market. Buoyed by orders for 72,400 Ramblers so far this year, American Motors made plans to turn out 100,000 Ramblers by the end of December, almost double the total turned out in the same period last year...
...Sweat. A chemical textile finish (Cyana) that prevents perspiration odors from contaminating clothing was put on the market by American Cyanamid Co., will appear on Van Heusen's spring-line shirts. Applied to a textile, Cyana causes no change in the fabric's color or feel, remains effective even after 50 washings (unless chlorine bleach is used...