Word: marketing
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Dates: during 1950-1959
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...George Laboratories displayed an inexpensive ($65), thin (1⅜ in.) picture-frame speaker that can be secreted behind curtained walls or prints, is well suited for stereo,* which requires at least two speakers some distance apart. This year, sales of such stereo gear will help swell the music market by $50 million, to $450 million or more...
...leftovers got skimpier, were hoarded in the freezer instead of fed to pets. It was also a lot easier and cheaper to open a box or can of dog food. (Dog-food prices have fallen 12% since 1953, although people-food prices have risen 8%.) Into the open market jumped hundreds of small new companies, such as Los Angeles' Dr. Ross Dog & Cat Food Co., begun by D. B. Lewis, 53, a Tennessean who parlayed a $2,500 food-machinery investment in 1942 into an integrated operation that last year grossed an estimated $15 million...
...meat packers such as Swift (Pard) and Armour (Dash), who first hesitated out of fear that human customers might object, the market proved richer by the year. They stressed the idea of an unvarying diet with a single inclusive food (mostly beef-based, cereal-fortified), crusaded for better dog nutrition. They had an irrefutable pitch: dogs that once brought stags to bay need a different diet because they are now slothful city dwellers that ride in taxicabs, get taken to fancy French restaurants, loll around hot apartments watching television...
Ampex, Revere, Bell Sound Systems, Wollensak, Webcor are selling stereo tape players. Stereo record players (price: $125 to $2,500) are being pushed by Pilot, Columbia, Zenith, RCA Victor, Emerson and others. Into the market for stereo records have come Columbia, RCA, Angel, London, Audio-Fidelity...
Blades Before Razors. RCA Victor last week brought out a magazine-load cartridge that eliminates the shortcomings of spool tape. This month RCA will put on the market a broad library of classical and popular stereo magazine tapes in four sizes and prices, from $4.95 for 22 minutes to $9.95 for 60 minutes. Player sets for the cartridge tapes will come out later because producers, such as Motorola, insisted that RCA first put out enough tapes to make a market. RCA's own magazine-tape playing system will come out by Christmas, retail...