Word: marketing
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Dates: during 1950-1959
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...Ichijo's new wealth goes for "luxuries." In the nearby market town of Sakata, one store manager reports: "We are selling $800 motor plows at the rate of one a day-one-third down and three years to pay the rest. Formerly, business was good if we sold 30 plows a year." But for today's young Japanese farmer, a motor plow is more than just a useful agricultural implement. Explains one Ichijo villager: "The new saying around here is: If you don't own a motor plow, no bride will come...
...office records with Peyton Place, has a dozen other books (from Sherwood Anderson's Winesburg, Ohio to Faulkner's The Sound and the Fury) either almost in the can or getting ready for the cameras. When there are not enough books to his liking on the market, Wald invents some. For years he saved clippings on the subject of young college-grad career girls in the big city, finally talked to Simon and Schuster's late editor. Jack Goodman, who passed the tip on to a promising young writer (and Radcliffe graduate) named Rona Jaffe. Result...
...chatters his reactions into a recording machine. His interest in books dates back to his days at N.Y.U.. where he studied under Thomas Wolfe. Wald did not forget that prolix prose poet's advice: "Gentlemen, never write anything but masterpieces; there's such a good market for them." Says Wald: "That's a pretty good idea for movies too." In 1933 Wald sold a story to Modern Screen magazine, was brought West to Warner Brothers to turn it into a movie. From Warner he bounced on to RKO, next tried Columbia, then Fox. Over the years...
...Carl M. Loeb, Rhoades & Co.: "I don't see a major selloff, but this level will tempt a lot of companies into financing, and these rights offerings may take some of the upward pressure from the blue chips. Specialties should move up while the rest of the market churns...
RUSSIAN DUMPING has kicked the bottom out of free-world tin market. International Tin Council countered by buying tin at 91? a Ib. But council ran out of funds, and prices plunged from 91? to 80?, causing heavy losses to tin-producing Bolivia, Malaya, Africa...