Word: marketing
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Dates: during 1950-1959
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...Statistics cranked up its computers nonetheless, and produced some staggering figures. Though sales of new cars and commercial vehicles slipped 7.3% in the first seven months of 1958, import sales shot up 52%. In July imported foreign cars won a fat 22.5% of Canada's new car market, will probably wind up the year with sales of close to 66,000 cars...
...into Atlantic's New York offices, were promptly funneled out to a list of 2,500 key disk jockeys about the country. Atlantic distributors started setting up deejay hoop contests through the Middle West. Scarcely more than a week after Lyricist Grean landed, his song was on the market ahead of the competition, and the painful fruits of his inspiration were assaulting ears across the land...
...Wall Streeters. Led by such blue chips as U.S. Steel and Standard Oil (N.J.), the Dow Jones industrial average broke through the 520 level that has been a barrier three times before, climbed to an alltime record high of 526.57 before settling back to 526.43. What gave the market its record-breaking push was the same combination of improving business news, institutional buying and fear of inflation that has sent it on one of the steepest climbs in history...
Where will the market go now? Though the rise of 106 points has silenced most of the bears, some of them are still betting on a drop. Last week the New York Stock Exchange announced that the short position by Sept. 15 had declined only 158,807 shares to 5,646,414 shares, still one of the biggest totals in history. While a big short position is usually a prop under the market because it ensures buying to cover at lower levels, Wall Streeters point out that this may no longer be true. Many investors are now protecting profits...
...Jones industrials average are now selling at more than 18 times earnings, v. 7.5 times earnings in 1949, 10.2 in 1953, and 12 times earnings at the bottom of the decline last October. But few security analysts are willing to "argue with the tape." i.e., what the market has done in the face of falling profits. As the market has picked up steam, more and more of them have become bullish. Only a minority last winter foresaw the rise. Some of that minority's present opinions...