Word: marketing
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Dates: during 1950-1959
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...head of Artists and Recordings for Warner Brothers Records (to which the group is under contract), confirmed these reports and stated that "on two, possibly three, television shows the Gateways were told 'we'd love to have you, but you make it tough on the sponsor and on the market down South...
Premiums for Sophisticates. But there is another group of market sophisticates whose risk in dealing with puts and calls is much less. These are the people who make options available from the stocks in their portfolios. To find them, Filer, Schmidt and the nation's 20 other put and call dealers turn to investment trusts, pension funds and individual portfolio holders who intend to hold their stock for long periods. For selling a put or call the stockholder receives a premium ranging from $112.50 on 100 shares and up, depending on the price of the stock and length...
...Manhattan last week went two eager makers of business machines with audacious plans to challenge the International Business Machines Corp. in IBM's home market. The foreign businessmen: President Joseph Callies, 50, and General Manager Georges Vieillard, 64, of France's fast-rising La Compagnie des Machines Bull. Barely known outside France ten years ago, Machines Bull manufactures a line of punch-card and sorting machines topped off by computers. Recently it pulled abreast of IBM in many markets of the Continent, is now the biggest computer maker outside...
Since 1950, Machines Bull has had a contract to sell in the U.S. under the trade name of Remington Rand. But sales never amounted to more than $3,000,000 a year. The company believes it can readily market $40 million worth of its computers and other equipment under its own name if a big sales push is made. Last week Callies and Vieillard dickered with Remington Rand, whose contract is expiring, and other U.S. companies for a deal to make an all-out push...
...Paris stock market Machines Bull stock has lately been tracing a spectacular trajectory of its own. From $118 a year and a half ago, the 657,600 shares of Machines Bull jumped to more than $260 per share in September. The company recently announced plans to raise more capital by issuing 328,800 new shares. Shareholders were given rights to buy new shares, and the price jumped to $366. Today Machines Bull is valued on a stock basis at $240 million, among the top French companies...