Word: marketing
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Dates: during 1950-1959
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...century A.D., the Emperor Trajan startled Rome's housewives by introducing the revolutionary idea of the covered market. It seemed the last word in shopping, and for the next 18 centuries it was the last word-in Italy. Every weekday morning for those 1,800-odd years, the Italian housewife (or her maid) set out on the same ritualistic, time-consuming round...
...items ranging from insecticide to canned swallow's nests, from canned Malayan pineapples to frozen pizzas and spaghetti in plastic bags. Increasingly, middle-class housewives leave their maids at home (thus ending the maids' expected rake-off on the week's shopping money), personally wheel their market carts in air-conditioned luxury past shelves labeled in English "roast chicken" (which presumably sounds more exotic than polio arrosto). Tommy-gun-toting guards accompany the cashiers to the company's central office with the day's take; the supermarkets' loss from theft is less than...
AIRLINE COMPETITION is cutting market for U.S. carriers on North Atlantic run. Last year, for first time, Pan Am and T.W.A. carried less than 50% of total traffic on route; in first six months of '58 they dropped back to about...
...alowed a few more steps last week to tighten credit (see State of Business), more and more Wall Streeters wondered whether the FRB can control a new inflationary upsurge as well as it did during the 1955-57 boom. How widespread these doubts are was reflected in the stock market, where stock prices during the week rose to a new high for the year. Wall Street was highly skeptical about the power of the FRB because, in trying to control the new inflation it fears, the FRB is up against a big problem it did not have before...
...Manhattan. But they are spreading fast. In the past few years, the number of U.S. specialty-food stores has doubled to 6,000, and there are another 6,000 gourmet corners in groceries, drug and department stores, supermarkets, etc. It is in the supermarkets that the greatest potential market is beginning to grow. Supermarkets, which usually work on a 16% to 20% markup and a 1.6% profit margin, are turning to the fancy foods because of the high markup...