Word: marketing
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Dates: during 1950-1959
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...Frenchman will take malicious delight in giving a German the wrong directions, or a Dutchman will leave a café when it fills up with tourists in Lederhosen and Tyrolean hats. In Yugoslavia the Germans are welcome, if only because they assist Yugoslavia's acutely short consumer-goods market by selling their belongings as they go along. Observed an elderly Serb in Belgrade: "Germans can cross the border with a normal amount of personal belongings, spend a month here and return without having used up much real cash at all. Of course," he added, "by this time, they...
...combination of improving world markets, an abundant supply of top-quality wheat, and energetic selling should give Canada a fatter share of the world wheat market. A team of Wheat Board salesmen plans to tour Europe this fall. Trade and Commerce Minister Gordon Churchill is also considering a personal selling visit to the Soviet Union, and possibly Red China, to try for bigger orders from last year's most surprising new customers. The one major stumbling block to bumper business is the U.S., which is completing a billion-bushel harvest of its own and is just as anxious...
...wood-paneled London office near Covent Garden's clamorous produce market, A. B. (for Arthur Bernard) Clements, 60, editor of the Sporting Life, sat down one morning last week to flip through his mail. As usual, it contained requests for him to arbitrate disputes between British horse-race bettors and their bookies. As usual, Clements prepared a judicious answer to each query...
Ailing Studebaker-Packard announced last week that it was ready for a new try at the auto market with a new car, new financing and new blood. As expected, the new blood was supplied by Abraham M. Sonnabend, an expert at blending tax-loss carry-overs with profits (TIME, Aug. 18), who will now pick up moneymaking acquisitions to balance S.-P.'s $135 million tax carryover. The refinancing comes from 23 banks and insurance companies, which take over S.-P.'s $54.7 million debt in return for $16.5 million in 15-year-notes, and 165,000 shares...
...Model X" will come in four body styles, have a choice of V-8 or six-cylinder engines. Said President Harold Churchill: "I'm happy to see the Big Three coming out with cars so long and so low that only Eskimos can get into them. From our market surveys we know this is the right time to get a good reaction with a small, low-cost car." Probable price of S.-P.'s entry: around $2,000. Date: November...