Word: marketing
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Dates: during 1950-1959
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HOWARD HUGHES will sell his 10.2% interest in Atlas Corp. (market value: about $7,700,000) by May 31, 1961, until then will deposit stock with neutral trust or bank. CAB forced sale because Hughes owns 78.2% of Trans World Airlines and Atlas controls Northeast Airlines, thus giving him the opportunity to control two airlines...
...After a sharp dip in 1953-54, when medical tests indicating a cancer-cigarette link were widely publicized, sales have come back to hit a new record this year (see chart). Smokers worried about tar and nicotine pushed filters, with their "thousands of filter traps," to 38.5% of the market last year, will increase the percentage to 45% of a market that promises to top $5 billion...
...same is true in cameras. Through the efforts of such topnotch firms as Nikon and Canon, whose cameras are cheaper and almost as good as the best German makes, Japan now enjoys a $6,800,000 export market in the U.S. The Japanese are convinced that it could be bigger still were it not for dozens of other camera makers, who get around export regulations by labeling their third-rate products "toys." Once Japanese businessmen winked at the practice. Today, it aggravates them so that Matsushita Electric Industries Co., Japan's biggest electrical-communications maker, withdrew from...
Grand Prix. The efforts of the radio and camera men have encouraged other Japanese industries to follow suit. Says Koji Kato, director of Alps Shoji toy company: "Past experience shows that flimsy, cheap toys are the best way to lose a market. We are now working to make toys more durable, safer, and at the same time more advanced than foreign makes." U.S. Toymaker Louis Marx is giving the industry a hand, recently went to Japan with a plan to reorganize the entire Japanese toy industry by supplying U.S. technicians, leasing machines, supplying designs and working out a "division...
...electron microscopes recently walked off with the grand prix at the Brussels Fair. As for sewing machines, the payoff on quality was never better demonstrated than by Fukoku Machine Co. In the last several years it has taken the lion's share of a $21 million U.S. market for Japanese sewing-machine heads, is swamped with U.S. orders for a new zigzag machine head despite the fact that its price is considerably greater than that of rival companies...