Word: marketing
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Dates: during 1950-1959
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Jimenez' fictional pet. The poorer folk use them to haul firewood from the forests or farm produce to market. The children ride them to school...
...cymbals this week, the production lines start up for 1959's new models-cars whose appeal, or the lack of it, will have a telling effect on the course of the U.S. economy. For what the new autos will look like, make by make, how big the market is and how Detroit plans to tap it, see BUSINESS, The New Cars...
...found the spectacularly successful Kilimanjaro Native Cooperative Union. In the 26 years since, KNCU, the largest purely native commercial enterprise in colonial Africa, has boosted the Chagga from a tribe barely subsisting to a well-fed people with cash in their pockets. Each year, through their union, the Chagga market a $6,000,000 to $8,000,000 coffee crop. They own and operate a modern restaurant and hotel (The Coffee Tree Hostelry, with a balcony for every room), publish their own biweekly newspaper, run their own schools and hospitals. Most important: the Chagga are their own masters. In their...
...request, he was ready to move into the company, find profitable nonautomotive companies to merge with it to take advantage of Studebaker's $135 million in tax losses. For Studebaker a merger is a matter of desperate urgency. Down to less than 1% of the auto market this year (from 2.4% in 1954), the company hopes to make a comeback this fall with a new small car, priced under $2,000. But to keep going, Studebaker must also refinance $55 million in bank and insurance company notes, some now falling due, hopes to issue preferred stock for part...
...final say on bringing Sonnabend into Studebaker will have to come from the stockholders. To take on the diversification job, Sonnabend is asking for an option to buy 500,000 shares of Studebaker stock during the next five to ten years at 95% of the market value on the day of a merger, plus a place on the board...