Word: marketing
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Dates: during 1950-1959
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...European business, hushed when Europe's boom refused to bust even during the U.S.'s greyest months, broke out in loud tones. In Rome, officials of the U.N.'s Food and Agriculture Organization warned that the price bottom might drop out of Europe's agricultural market this fall, and in London Britain's cautious Chancellor of the Exchequer, Derick Heathcoat Amory, talked bluntly of "a possible recession in the fall...
...worry, they'll come yet and knock on your door and say, we're from Bonn and would like to negotiate." He drove into the countryside and hopped out to tell sugar-beet growers how to plant their crops ("in clusters of four"). The crowds in the market squares gave him a desultory welcome. But among some 2,500 Party Congress delegates in East Berlin he got duly booming cheers, and he chose to compare these with the reception "Nixon recently experienced in Latin America." For two hours Khrushchev spoke to his German minions, in the conqueror...
...Hong Kong, Chinese Communist raincoats sold last week for 40% less than in Canton. The Japanese admitted that Chinese underselling had "destroyed" Japan's newsprint and grey cotton sheetings exports throughout Southeast Asia, now threatened to undermine Japan's markets in soybean oil, cement, structural steel, window glass. In Jakarta, Indonesians were snapping up Chinese yarn at $390 a bale, $25 cheaper than Japan's yarn. In Thailand, Japanese cotton piece goods had been virtually driven from the market by Chinese prices, which were as much as 15% lower. Other Red bestsellers: bicycles, sewing machines and scented...
Trick Cooler. Westinghouse Electric showed off a baby-bottle cooler-warmer that refrigerates a bottle until just before feeding time, then quickly heats it and rings a bell when it is ready. Due on the market within a year, the bottle cooler is a forerunner of other household applications, e.g., kitchen-cabinet drawers that refrigerate, a hostess cart with an oven and a cooling compartment...
...session to get the legislation he and his associates wanted. Eventually, the Swepson-Littlefield interests floated their own bonds for railroad lines they never built. They snapped up land at distress sales, bought state-owned cotton at 33?. which they quickly sold on the open market at 47?. Littlefield branched out into Florida and became president of the Jacksonville, Pensacola & Mobile Railroad...