Word: marketing
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Dates: during 1950-1959
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Radio's new and lusty child is the local station. It aims at "local identification," homing in on the market in its neighborhood at the expense of network operation. While the networks watch the big nationwide advertisers crowd into TV, local stations are thriving on the patronage of local stores, restaurants and services. Result: in the midst of general radio prosperity, network radio has been fighting for its life. The NBC and CBS networks have lost millions (exact amount too elusive to pin down) in recent years. ABC and MBS have long been in the red. The local...
...first, few companies saw a commercial market for the aerosol cans because their welded steel walls, necessary to hold their high pressure, made them too heavy (1 lb.). But as Du Pont developed lower-pressure gases, the cans became much lighter, and the aerosol industry started to boom...
...field. For example, an Australian shepherd wrote to Du Pont about the problem of marking sheep to determine which ones had been vaccinated. So Du Pont developed an aerosol marker. Several hundred shepherds wrote the company to praise the new product, and now one of them plans to market the sheep...
...future, a great growth will come in aerosol drugs. Pharmaceutical companies have begun to market heart medicine in aerosol cans. In case of an angina attack, the patient puts the aerosol tube in his mouth, gets the proper dosage with a single press of a button. Also starting to come out: cortisone skin medicines, burn ointments and antiseptics in aerosol cans...
...couple of months later when a stockholders' proxy fight developed because of proposals from two competing airlines to buy Colonial. Landa pacified the stockholders, managed to hold off any purchase until Colonial stock had risen. Eastern Air Lines eventually bought Colonial at $24 a share v. the $7.62 market price when Landa stepped...