Word: marketing
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Dates: during 1950-1959
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Everyone was waiting for some indication of the Federal Reserve's future money policy. Last week the direction was still toward easy money. The Federal Reserve's open market committee continued its buying of Government bonds, thus helping stabilize the market. Moreover, it announced that for the week ending June 25, average free reserves of member banks hit $611 million and the highest level in 3½ years. To Wall Street it meant that there would still be plenty of money around for investment once the market settled down...
...undecided mass of supermarket shoppers -they call them "emotionally insecure"-really do not know what they want when they enter a store and often are not sure what they have bought right up to the cash registers. In tests, researchers paid for housewives' purchases, led them to another market and asked them to shop again for the week's groceries. There the women bought an entirely different basket of goods. Such tests have persuaded stores to stay open at night to enmesh the undecided male as well as the female. A couple shopping together buys 60% more than...
Most supermarket chains have merchandising committees to figure out ways to present and sell the best of the 150 new products flooding into the market each week. Once, grocers could depend on personal service to push a product; today, with the rise of the self-service market, the business has about 1,500,000 fewer clerks than it would otherwise need. What sells is what appeals to the shopper's impulse: the color, the size, the shape, even the shelf position of the package. Years ago, only comparatively few companies worried about their labels...
Deltec's success has inspired imitators; two new open-end investment funds and several Wall Street-type firms are now busily stimulating the securities market. From his marble-walled Rio office and his spacious Copacabana Beach home, Dauphinot is looking beyond Brazil for other back roads for his thundering jeep-herd to travel. Newest challenge: the undeveloped capital markets of Argentina...
...have gone up more than tenfold since 1951, topped $400 million last year, are heading for $500 million in 1958. Every day almost 10 million U.S. men use aerosol shaving creams, and more than 10 million women put on aerosol hair sprays. The 250 different aerosol products on the market can stop runs in hosiery, smoke bees out of hives, extinguish fires, bandage wounds and deodorize homes, pets or people. Said a Manhattan merchandising expert: "People will buy anything in those fascinating pushbutton cans-even air." Aerosol men agreed. Recently Liquid Glaze, Inc. brought out an aerosol can of compressed...