Word: marketing
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Dates: during 1950-1959
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...took political courage for Kubitschek to make the switch. Alkmim's policy of holding coffee off the market to exact higher prices succeeded mostly in giving the market to other coffee-producing countries, but it had great chauvinistic appeal to the powerful leftist nationalists. Lopes, 47, believes that heavy investment of foreign private capital is needed to boost per capita income. At the present rate of production growth, he says, "it would take slightly more than 20 years to reach the $400 per capita income level...
Manufacturers are already on the market with such items as Purple People Eater hats (with built-in horn), T shirts, buttons, dolls and ice cream. In Orlando, Fla. a campaign is directed at changing the name of a purple-and-silver train that comes through the town from West Coast Champion to The Purple People Eater. Record manufacturers are cranking out imitative disks as fast as they can make them, including Wooley's own sequel, Purple People Eater Plays Earth Music, Cuban Purple People Eater (in cha cha cha rhythm), The Purple People Eater Meets the Witch Doctor, Polka...
...essential to the American ego is the claim of having seen South Pacific, reported Drama Critic W.A. Darlington of the Daily Telegraph, that a flourishing black market deals in the show's old ticket stubs...
While the stock market scrambled to a new 1958 high for the third week in a row, the bond market was still in trouble. Part of it was due to continued speculative selling by free-riders in Government bonds (TIME, June 30). But a bigger cause was the fact that the corporate bond market was swamped with high-grade issues, was trying to peddle them at a time when investors were increasingly queasy over the Federal Reserve's next move on interest rates...
Wall Street glumly estimated a float of $100 million to $150 million worth of unsold high-grade bonds in dealers' hands, with another $500 million worth of new bonds scheduled for offering within the next three weeks. The market was so saturated that Standard Oil of California decided to withdraw a planned $150 million offering because the underwriters' suggested price was too high. A $20 million issue by Pacific Power & Light Co. was tough to sell even with a yield of 4.35%. Moreover, when two syndicates that had been supporting the AA-rated issues of Illinois Power...