Word: marketing
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Dates: during 1950-1959
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What the experts are coming to realize is that there is still a tremendous amount of money around for investment. They are also growing aware of the fact that Wall Street's stock market, which took the bad news with considerable equanimity, is quick to rise on receipt of good news from U.S. business...
...Toni) threatened to empty the beauty shops. The short, or poodle, haircut filled them up-and home-permanent sales slumped 29% last year. Hair coloring, hardly respectable a few years ago, has grown into a $35 million do-it-yourself business and a $200 million beauty parlor market; three women in ten now tint, rinse or bleach their hair...
...whole lines, moved more and more products out of drug and department stores and into the mass-selling supermarkets. Today, more than one-fifth of the toilet preparations are sold in food stores. The industry sees no reason why it cannot use similar techniques to tap the new mass market of men's cosmetics (deodorants, hair tonics, etc.). So far, men have been reluctant to shop for their own toiletries, but the industry hopes to spur them to buy more avidly...
...before the evening has even begun. On their own, many U.S. women seem to think that perfume is out of step with the clean, sporty American look. Though makers sold $110 million worth of fragrance products last year (top three perfumes: Arpege, Chanel No. 5, My-Sin), the perfume market has barely expanded in the last ten years. "Perfume is a woman's secret weapon," says Jean Desprèes, executive vice president of Coty...
...retorts. On the average, a product takes from a year and a half to two years from conception to store shelves. Bringing out a simple item like a new lipstick costs from $200,000 to $400,000 for such necessities as experimenting to get the exact color, market testing, replacing old advertising and color cards...