Word: marketing
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Dates: during 1950-1959
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...Scala. Having survived its roles as a furniture warehouse in World War I and a dance hall in World War II, Covent Garden is blooming as radiantly as the famed flower market at its doorstep. The home of the Royal Ballet (formerly Sadler's Wells), it gives Londoners an almost year-round season of first-rate ballet and fine opera, although, in the opera department, Covent Garden is not in the same league as the Big Three (the Metropolitan, La Scala and the Vienna Staatsoper). But it has the daring to experiment with difficult new productions, e.g., its mounting...
...another column, she disparaged the fears of the fainthearted that the decline in automobile sales meant a shrinkage in the U.S. middle-income market. Plowing through Department of Commerce statistics that few businessmen consult, she showed that the proportion of middle-income families has risen from 37% in 1947 to 43% in 1957. "What does it all mean? It means that one of the greatest economic social revolutions of all time-the surging growth in America of a mass middle-income class-is still going on. It means that industry should be placing more, not less, stress on the middle...
Fire & Charm. The daughter of a physician and a suffragette, Sylvia Field was born in Patchogue, N.Y., had her pretty head turned toward economics in 1929 when the stock market collapse wiped out her family's money. Then a 16-year-old freshman at Manhattan's Hunter College, she switched from English to economics to find out why, graduated magna cum laude with a Phi Beta Kappa...
...stock market, which has been going up while business went down, last week hit a new high for 1958. Five days of heavy trading put stocks on the Dow-Jones industrial average up seven points to 469.60, the highest level since September and a good 50 points above the recession low set last October. Spurred on by the good steel news, U.S. Steel, Bethlehem and Republic rose. Lower gasoline stocks and the prospect of stiffer curbs shoved the depressed oils ahead. Even the troubled railroads, which have had precious little to toot about this year, built up some steam. With...
...buying pressure from such big investors as mutual funds (which now hold some 4% of all shares on the New York Stock Exchange) and pension funds. Another major reason was that the analysts themselves were changing their gloomy tune and encouraging many a holdout bear to hurry into the market for fear of missing it altogether. In the subtle psychological change, the weight of opinion was against any sharp break back to the recession lows. Instead, Wall Street's shrewd professionals speculated that the market would hang fairly close to the 450-460 level before edging higher...