Word: marketing
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Dates: during 1950-1959
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Alaska's biggest business is fishing (1957 take: $93 million), which is controlled by Seattle packers, supervised by an absentee government-and this outside control is the pet hate of Alaska statehooders. They claim that it weakens the Alaskan labor market by bringing in outsiders for half its 25,000 seasonal work force, and more important, severely depletes stocks by the use of fish traps. As it is, the industry is slipping (8,000,000 cases packed in 1936 v. 2,500,000 in 1957), and the sagging market makes it all the more imperative that the new state...
VARIABLE ANNUITIES, with payments pegged to market value of stocks, need not be regulated by SEC, ruled U.S. Court of Appeals in Washington. Decision was major legal victory for variable annuities, especially Prudential Insurance Co., and setback for advocates of regulation, particularly the National Association of Securities Dealers. Opponents plan appeal to U.S. Supreme, Court...
When its shiny new DC-8 takes off on its maiden test flight this week, Douglas will launch a major challenger to Boeing's already-tested 707 in the jet airliner race. To sell such new airliners, U.S. aircraft manufacturers are adopting an old-fashioned marketing technique: the trade-in allowance. Boeing has agreed to take back 14 propeller-driven Stratocruisers when it delivers its 707s to British Overseas Airways Corp., has offered to give trade-in allowances on nine more 707s to Northwest Airlines. Douglas is negotiating with United Air Lines to take in some...
...jetmaker is happy about getting into the secondhand plane business, because that market is already poor. As recently as 18 months ago, demand was so strong that fully depreciated planes could often be sold for more than they cost; ancient DC-3s were bringing $140,000 v. an original cost of $85,000. But with turboprops and jets on the way, airlines lost interest in slower aircraft, and prices tumbled 40% to 60%. American Airlines, which has four DC-7s currently for sale and may have up to 25 more by July 1959, is asking...
...moment, none of the planemakers is sure of customers for the piston aircraft, though there are 1,100 DC-3s and DC-4s around the world that will soon have to be replaced. Even without the assurance of a market, the planemakers will take trade-ins because, according to one. "a trade-in may be just enough to tip a deal your...