Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Martin graduated from DePauw (Ind.) University in 1937, was only a cub reporter on the Indianapolis Times when he cracked the freelance market with a $150 sale to the old Ken for an article on Dictator Trujillo of the Dominican Republic. After 20 years in the business, Martin can now pick his subjects and markets, draws top rates ($15,000 for the desegregation pieces). Meticulous and unhurried, he often writes first drafts 1,000 pages long, delights in the freedom of freelancing that has driven many another writer back to the certainty of the payroll. Says he: "I resist...
With a show of independence from the tribulations of the economy, the stock market last week climbed to a new high for the year, closing the week at 459.56 on the Dow-Jones industrial average, up 5 points for the week and 23 points above the year's low. The market was boosted by those who kept their eyes on a bright future, rather than the grey present...
...President Harlow H. Curtice has anything to crow about. Chevy has bumped Ford out of the No. 1 spot; G.M.'s overall first-quarter sales were off only 11.6%, its earnings down 29.1% to $185 million; G.M. cars, though down in volume, have captured another 5% of the market to boost the company's share back up to about...
...with a big smile is American Motors President George Romney, whose boxy Rambler is the only U.S. entry in the small-car race and whose sales are racing ahead. Says Romney: "We are in the beginning phase of a real revolution in the automobile market. Finally, the big-car mentality has disintegrated." This week Romney pushed production up another 6% to put it 26% ahead of 1957. American's first-quarter sales were the greatest in its history (31,260 cars), and, after years of red ink, it reported a handsome $2,380,895 profit. Yet Romney...
Automen admit that they may have sold too hard in 1955's 7,200,000-car year, and borrowed too heavily from this year's market. They also feel that they made it easy to postpone getting a new car by producing cars more durable than ever. Since World War II, engineers have learned to build engines that run twice as long without an overhaul; brakes have twice the stopping power and twice (40,000 miles) the life; lights, springs, tires, steering, seats and upholstery are all vastly better. "It has become fashionable...