Word: marketing
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Dates: during 1950-1959
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Stereophonic sound, in its taped infancy the plaything of audiophiles with a yen for hearing a realistic pingpong ball, seems ready to make itself heard in the mass record market. Last week Columbia Records removed the only obstacle to industry agreement on standards for new stereo records by announcing that it had set aside its own, different, version of a sound-in-the-round disk...
...majors have been recording stereophonically (i.e., channeling the sound into two tracks) as well as monaurally for several years to build a repertory backlog for eventually selling the average home listener on stereo's extra depth and clarity. A small fraction of the recordings is on the market as stereo tapes, but the high cost of tape equipment and of the tape itself ($14.95 and up for the amount of music that goes for $3.98 or $4.98 on LPs) limits its sale. As an alternative, the industry concentrated its research on the development of a stereo disk that would...
...satisfied, he said, with the land around the Long Island Rail Road station at the west end of Brooklyn. That ancient terminal, he figured, would soon have to be rebuilt anyway; it would do no harm to tear down the adjacent slums, and the nearby Fort Greene meat market was long overdue for relocation. All O'Malley asked was land, condemned and handed over to him cheap. So in March of 1955 Democrat O'Malley rounded up his own political pals, buttered up the proper Republicans, and helped push through a bill setting up the Brooklyn Sports Center...
...young men. Their attitude to their studies is naturally a more "practical" one; they concentrate on subjects that will get them through seminary fastest and guarantee the best posts-"the 'how-to' courses which will make them the skilled technicians and craftsmen for whom the best market waits." The unmarried student, on the other hand, has more freedom to grow in breadth and depth by ranging through the offbeat areas and collateral readings. "Is there not some danger," asks the Century, "that men who spend seminary time learning to be homemakers are thereafter...
...goods has not made people happy. It has not given them the psychic lift that so much advertising promised. I am not saying that people are on a conscious buyers' strike. I simply suggest that they are disenchanted with all the goodies on the American market, and are resisting. The field of home and women's products is a good example. Don't you think the housewife gets tired of being told that this shampoo or that detergent will hold her husband or solve her housekeeping problems? Maybe she would like to be told that a product...