Word: marketing
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Dates: during 1950-1959
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...relaxed and cordial atmosphere created by these concessions, Prime Minister Macmillan and his aides made a pitch for German help against France. Britain has refused to join the six-nation, tariff-free European Common Market, but does not want to be shut out of a probable market of 165 million people. Britain would like to be an affiliate (along with ten other European nations) in a looser free-trade area, but as a price for letting the British in, France demands tariff preference throughout the British Commonwealth. Adenauer agreed to help...
...Terms of Trade. In volume, trade with Latin America, the U.S.'s biggest supplier and biggest market, is slightly up. What pinches is a 15% slide in the terms-of-trade index from its 1954 peak. Coffee now brings 53½? per lb., down from 70? in 1954; refined copper trembles at 25? per lb., down from 43? in 1955; lead, zinc, tin, wool, hides, wheat and cocoa have all slipped. But such U.S. exports as cars, machinery and structural steel cost as much or more than ever...
Coffee, the biggest item, is the victim of a growing surplus that Latin American producing nations are fighting by buying up millions of bags and withholding them from the market. The double cost: printing-press inflation to pay the bills, lower dollar income because of the unsold coffee. Brazil's sober O Estado de São Paulo mourned that "even a frost of catastrophic proportions would not solve Brazil's coffee problems." In the same gloomy key, a Uruguayan wool exporter said: "Only another Korean war could save...
...these materials are byproducts of plutonium manufacture, and their sudden drop in price is due to a big new plant that AEC has built in Oak Ridge, Tenn. to purify them. Some of the market possibilities: atomic batteries, radiation sterilization of surgical supplies, large-scale chemical processing, light sources...
...blossom. Instead, refrigerators, watches, lingerie, television sets and bubble gum began moving across the border. Wooden handles stamped "made south of parallel 42" were slapped into imported shovels, wooden bases with the same markings were attached to Japanese sewing machines, and all the loot found its way north to market. Most lucrative item of all was the automobile, legally subject to duties of six times or more its U.S. market value. Second-hand cars shipped to Patagonia from the U.S. were driven north across the border, repainted, equipped with forged papers and sold for profits of 800%. Total contraband within...