Word: marketing
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Dates: during 1950-1959
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...countries at rates of four to six per cent, repayable in twenty years. The agency investigates each loan carefully, and requires that the loan be "bankable"; that is, that the borrower be able to repay fully in "hard currency." "Hard currencies" are those of high standing in the international market--chiefly U.S. and Canadian dollars, the pound sterling, Swiss francs and West German marks...
...Vegas saloon next month. "They'll have three TV cameras in front of me, simulating a newscast, and monitors all over the club so I can be seen on the screen too. I'll close that part of the show with some advance info on the stock market. Then I'll go into a soft shoe with the girls, followed by a hot mambo with one of the girls . . ." The finale: "Onstage, you'll see an exact replica of my New York Mirror prowl car with me in it. I'll go across the stage...
...last auto bargaining, Reuther's whipsaw worked to perfection and wrecked the industry's informal agreement to hold firm against demands for a guaranteed annual wage. When G.M. refused to give ground, the union turned on Ford. Fearing that G.M. would gain a new edge in the market if the union went on strike, Ford capitulated, forcing others to follow...
...Omar, the fame was expected to pave the way for quantity production of a new richly appointed sports-touring car rivaling Mercedes-Benz and Ferrari. When tighter new rules outmoded their biggest racers last fall, the Orsis were ready to quit racing and plunge completely into the luxury market with an $11,000 Maserati Gran Turismo 3500 (143 m.p.h...
...founder, later became chairman. Perlstein led the company through its period of greatest growth and profitmaking, saw it reach its biggest year in 1949 with a sales peak of $168,994,000. But Perlstein soon found himself hurt by his own success. Hit hard by the steadily flattening beer market, Pabst sales slid steadily. To make matters worse, Perlstein drew the wrath of the Pabst family for opposing their attempts to get more family members into the business...