Word: marketing
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Dates: during 1950-1959
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Prices were up not only because of the big consumer demand but because livestock producers were sending fewer cattle to market. Shipments of beef cattle to the nation's dozen major stockyards last week ran 13% below last year. Output was low because the long drought in the Southwest had helped cut cattle population by almost 3,000,000 head since January...
...first time since Korean war. With its stockpile filled and free world capacity running well ahead of demand, Government will try to renegotiate 45 contracts that commit it to buy heavily of Canadian and U.S. nickel through the mid-1960s at prices up to $1.14 per lb., v. current market price...
...steppingstone is no longer attractive-or necessary-to most Americans. Sales of middle-priced cars have declined from 37% of the market in 1955 to 29% last year-and their production decline this year has been phenomenal. Middle-priced car production so far in 1958 is down 51% from the same period last year, far more than other sections of the industry. Production of Oldsmobile has dropped 44%; Buick, which was once in third place, 40%; De Soto 77%; Mercury 64%; Pontiac 31%; Dodge 70%. Ford's middle-priced Edsel, brought onto the market last year, is a flop...
...ignored. From billings of $2,000,000 a year after it started in 1949, Manhattan's Doyle Dane Bernbach has shot up to $20 million-and the growth of its reputation has been even more spectacular. Reason: Doyle Dane Bernbach believes that copy is more important than market research, graphs, formal presentations and much of the other paraphernalia that dominate many agencies. Says Agency President William Bernbach, 46: "We get people to look and listen by being good artists and writers. We don't expect of research what it is unable to do. It won't give...
Short-Order Pasture. A farm machine that uses the hydroponic method of growth (in a chemical solution without soil) was put on the market by Buckeye Corp., maker of chicken incubators. Housed in a 120-sq-ft aluminum building, it can match 15 to 25 acres of cattle pasturage by growing 45 tons of fresh grass a year at about $13 a ton. Lit by fluorescent lamps, it works night and day. Price...