Word: marketing
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Dates: during 1950-1959
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Today Wall Street is looking to a brighter future. Experts expect that trading will be slow for the rest of the year, that stocks will seesaw in a narrow range. The big test of whether the market has seen its low will come in the next six weeks, when companies release their first-quarter earnings. Railroads, copper and other metals, already hard hit in 1957, are not likely to improve. Nevertheless, Wall Street feels that the basis is being laid for a rise in late 1958 and 1959. One clue is the widening spread between stock dividends and bond yields...
...University of Texas' index of business activity is 1% ahead of 1957. Department-store sales are down slightly, mainly because of bad weather. But at Atlanta's hard-selling Rich's department store, sales are even with last year. Businessmen count on their growing market, lower labor costs and the efficient new plants built by migrating Northern industry to carry them through the recession without harm. "I take a real deep breath of relief." says Southern Co. President Harlee Branch Jr., whose company still has record demand for electric power, "when I get away from those damned...
...upturn until the wage spiral is broken, and productivity, which has not been rising as fast as wage rates, catches up. Said Industrialist and longtime Federal Reserve Chairman Marriner Eccles: "Organized labor has already jeopardized its interests by pricing many of its goods and services right out of the market...
...recession," said McDonnell, is "probably about half over. It will be short-lived if we avoid getting panicky and rush in to do too much, too soon." The one major problem to solve is prices-they must come down. "This recession is going to be cured primarily in the market place, not on Capitol Hill." In order to speed it along, "the best things would be for labor and management to get together and declare a truce on higher wages and prices until this thing is over." The Government can be of some help, though such highly publicized recession cures...
SOIL-BANK HANDOUTS will be boosted from $500 million to $750 million this year because so many farmers rushed to cash in on acreage reserve program, scheduled to expire in 1959. Boost will cut market for farm labor and supplies, pinch many rural merchants. Example: in Georgia each dollar paid by soil bank will take an estimated $3 to $5 out of circulation in farm towns...