Word: marketing
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Dates: during 1950-1959
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Free-traders won a victory last week that brought happy news to Japanese makers of stainless-steel flatware (TIME, March 3). Though the Japanese captured a big chunk of the U.S. market last year, President Eisenhower rejected a Tariff Commission recommendation for sharp duty boosts that would have raised prices of the Japanese ware in the U.S. by an average 35%, might have kept it out entirely. Instead, the President accepted Japan's promise to hold exports to the U.S. this year to the 1956 level of 5.9 million dozen pieces (v. 7.5 million dozen...
From a big Los Angeles maker of ceramic dinnerware, also confronted by rising Japanese imports that took over a big piece of the U.S. market in 1957. came a refreshing tactic last week. Instead of protesting to the Tariff Commission. Gladding, McBean & Co. (annual sales: $35 million) made a deal with two of Japan's biggest producers-Nippon Toki and Toyo Toki-to become sole U.S. distributors of their products. Gladding. McBean will market the Japanese dishes at prices slightly below its own products...
...thus forcing bandleaders to come to him. M.C.A. bandleaders who became unruly found themselves with poor bookings. Later he developed other sidelines-sold liquor to nightclub owners as part of the deal for a band, sold his musicians insurance, real estate and cars. He also became a successful stock market investor, bought a seat on the New York Stock Exchange in 1936, still holds...
Bigger Bug. Germany's Bavarian Motor Works has put on the market a five-passenger mate to its two-passenger Isetta 300. In addition to the door opening from the car's front, the new Isetta 600 has a rear curbside door and back seat, is 21 in. longer (115 in. overall) than the 300 model. Its air-cooled engine has two cylinders to the 300's one, doubling horsepower to 26, though gasoline consumption of up to 58 m.p.g. is about the same. U.S. price...
...BABY BOOM, read the screamline in Variety. "The teen market ... is due to rise by leaps and bounds starting with 1958 . . . and motion pictures have the potential for a great attendance revival." It was the kind of talk that harried Hollywood likes to hear, and so far 1958 has lived up to expectations...