Word: marketing
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Dates: during 1950-1959
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...Corp. The scandal broke last November when Nehru's son-in-law, Feroze Gandhi,* rose in Parliament and asked the minister a pointed question: Had the new corporation used the premium payments of India's 5,500,000 life-insurance policyholders to buy up shares at above-market prices in companies controlled by a notorious stock speculator named Haridas Mundhra...
...directly with their own stablemates. But by offering lower ad rates ($2,800 a color page), based on a guaranteed circulation of 1,000,000 each, the two new magazines expect to attract a flock of would-be advertisers who are being priced out of the women's market...
...winning success, the Japanese also created a new household market for U.S. makers, whose cheaper ware previously went mainly to restaurants and institutions. U.S. silverware makers themselves soon turned to stainless steel. They, too, were quite successful. All told, U.S. makers boosted their sales from 10.8 million dozen pieces in 1953 to 14.4 million in 1956, and new jobs were created. But because the sales of U.S. makers did not rise as fast as imports, which in 1956 captured about one-third of the total U.S. market, the U.S. companies began complaining about imports...
...filter-tip smoke as a health protection." So saying last week, the House Government Operations Committee, headed by Illinois Democrat William L. Dawson, angrily lit into the U.S. tobacco industry. The committee found, after study and hearings, that cigarette makers boosted filter-tip sales from 1.4% of the market in 1952 to better than 40% today by playing on the cancer scare with "deceptive" and "misleading" ads. Actually, said the committee, "the filter cigarette smoker is, in most cases, getting as much or more nicotine and tar than he would get from the regular cigarette the advertisers have persuaded...
Along ad alley, Harper has pushed his agency out in front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has quadrupled the agency's billings (Coca-Cola, Westinghouse, Chesterfield, etc.) to $250 million last year, hopes eventually to push McCann ahead of the No. I agency, J. Walter Thompson...