Word: marketing
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Dates: during 1950-1959
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...that small-plane makers saw visions of a U.S. on wings, flying for the sheer sport of it or touring the country in planes instead of the family car. In one heady year, the industry made 34,568 aircraft, seven years' normal production, and collapsed the market. Sport flying proved too expensive, and touring by plane found little appeal. By 1948 production was down to 7,039 planes; three years later it was hedgehopping, with only 2,279 units worth $14 million. Many companies went broke. Many others turned to outside lines-farm machinery, industrial tools, even pie plates...
Beech MS-760, a sleek four-place, twin-jet transport that Beech is importing from France's Morane-Saulnier to try out the executive jet market. Cruising speed: 350 m.p.h. over a 1,000-mile range. Price...
...models ($9,000 to $16,850) and its twin-engined Model 310 ($60,000). In the future Cessna hopes to shine even brighter. One important project is Cessna's YH-41 light helicopter, now undergoing tests for the U.S. Army; eventually Cessna hopes to develop a vast commercial market. A second is jets. Last week Cessna landed another $10 million Air Force order for its 400-m.p.h. twin-jet T-37 trainer, booking production solidly for two years. When Wallace decides that U.S. businessmen want a jet, Cessna will be ready...
...Force bought 15, including one for President Eisenhower, so many companies jumped in with orders that Aero expects to sell about 120 planes this year, has built a $6,250,000 plant to boost production. Prospects are so good that even big military planemakers are moving into the market...
Cessna 150, an all-metal two-seater designed as the company's first real move into the lowest-price brackets to compete with Piper's fabric-covered Super Cub for the pleasure-flying market. Cruising speed: 115 m.p.h. Price: around $7,000, some $2,000 less than the cheapest four-place Cessna...