Word: marketing
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Dates: during 1950-1959
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...European nations (France, West Germany, Italy, Belgium, The Netherlands, Luxembourg) have set out to create a common market that will whittle away tariffs among themselves and build up joint tariff fences against outside countries. Unless it strives to work out tariff-paring agreements with this community-in-the-making, the U.S. will find itself fenced out of a market that now buys 17% of the U.S.'s total exports...
...They are rapidly making obsolete our highways and endangering life and limb, and are enormously wasteful of raw materials" that should be saved for national security. "Unless American manufacturers meet the public demand for smaller, cheaper cars, European imports will take over a steadily increasing share of the domestic market, with serious effects upon employment in American automobile plants...
...price from 27? to 25? per lb., lowest in five years and down 46% from the record 46.7?^ in March 1956. On the London Metal Exchange, where world prices are set and fluctuate with daily sales, copper closed the week at 20.4? per lb., 4.6? below the U.S. market...
...City's Maurer-Neuer, East St. Louis' Hunter Packing and Omaha's Cudahy Packing -have already signed more than 100 contracts with farmers. Swift is reportedly planning to start a contract-farming program in Georgia. Feed companies are also promoting contract farming, since it increases the market for their products. One of the pioneer promoters of the plan in the pork industry is Kansas City's aggressive Staley Milling Co., which supplies feed to contractors of all three packers using the plan, has sent its men around to boost it at farmers' meetings...
...effect was to create a whole new industry. Overall poultry production climbed 334% nationally in ten years, while prices to the housewife dropped more than 30% as the market broadened and the quality of chickens improved. In 1947 the U.S. per capita consumption of chicken was 18.1 Ibs.; last year it was 25.3 Ibs. Success in broilers encouraged turkey breeders to try contract farming. Originally a holiday bird, turkeys are now year-round fare; production is up, and as prices dropped, per capita consumption almost doubled...