Word: marketing
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Dates: during 1950-1959
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...shock wave from that reversal ran, perceptibly and profoundly, through the world's watching millions, disturbing the U.S.'s friends, cheering its enemies, swaying the uncommitted, as eyes in African jungles and Asian market places, in European town squares and American suburbs strained skyward for a glimpse of Russia's tiny moons. In 1957, under the orbits of a horned sphere and a half-ton tomb for a dead dog, the world's balance of power lurched and swung toward the free world's enemies...
Adman Lasker at 64 plunged into the market, convinced that the world of advertising art had all along been drawing its ideas from the prime originators of modern painting. In the next eight years he amassed a spectacular collection ranging from an 1834 Corot to a 1950 Joán Miró. The results, shown by the 60 color plates of The Albert D. Lasker Collection (Simon & Schuster; $20), make one of the handsomest art books of the season...
...imports of crude oil during the first half of 1958 from a recent rate of 300,000 bbl. a day to 220,000. The import curb was no surprise, since Washington last July forced oil companies east of the Rockies "voluntarily" to reduce crude oil imports to protect the market for politically powerful U.S. independent oil producers. Nevertheless, the latest pronouncement drew sharp and angry protests from such companies as the Richfield Oil Corp., which was ordered to import no more than 9,100 bbl. daily v. a recent rate of 22,000. Said a Richfield vice president: "This...
...most, they are likely to go down no more than 5%. But Canadian oil economists projected a major increase in shipments, anticipated that in five or six years oil-rich Alberta, for example, would be pumping 400,000 bbl. of oil daily into the U.S. market. Any move to set limits on Canadian oil imports was a signal to Canada not to count too much on the U.S. to absorb her rising oil production. Moreover, the curb fell at a bad time for the new Tory government. As part of its campaign for greater economic independence from...
...INVESTMENTS in Latin America have jumped in book value from $3 billion in 1946 to $7 billion at present, and market value is far higher. Output of U.S. companies south of border tops $5 billion...