Word: marketing
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Dates: during 1950-1959
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...from big cities, the middle-sized dailies (very roughly speaking, with circulations of 20,000 to 75,000) in smaller cities and suburbs since World War II have passed the metropolitan press with the biggest circulation upsurge in their history. While big-city papers' share of the reader market has actually slipped (from 39% to 37%) since 1953, middle-sized dailies today account for 39% of all the 57 million daily papers sold in the U.S.-and they are forging ahead at a steady 1% a year. They have also been hit less hard by spiraling costs than their...
...reduce credit, i.e., lending ability, as the Fed has been doing under its tight-money policy, it digs into its $23.3 billion portfolio of Government securities and sells them on the open market, to either the general public or anyone else (banks, dealers, insurance companies) that wants to buy. To pay for them, the buyers draw down their bank accounts, cutting the amount of money banks can lend. To increase credit, the Fed merely has to buy securities. Its checks, deposited in banks, increase the banks' reserves and make more money available for loans. Moreover, since banks can lend...
EASIER HOME FINANCING is goal of new mortgage plan of FHA. Under plan, FHA would insure the top 20% of conventional mortgages, with no limits on interest rate or price of home. In current tight home-building market, first mortgage is usually limited to 50% or 60% of home's value, and buyer has to take out costlier second mortgage to get part of remaining 40% to 50%. But 20% FHA guarantee would allow buyer to get a 70% to 80% mortgage right away, eliminate need for a second mortgage in most cases...
...sales 10%, carloadings another 6%, industrial production another 12 points, and unemployment would have to double to 5,000,000 (most economists foresee 4,000,000 by spring). The only part of the U.S. economy that has dropped far enough to be in a serious recession is the stock market. It plummeted 19% to a low of 419.79 on the Dow-Jones industrial average before bouncing back a bit. By odd contrast, Wall Street ignored the 1953-54 slump, and prices on the stock market held steady...
...when oilmen expanded to meet a big demand that did not come; it was made worse by the failure of the U.S. to increase oil use at a normal 6%-a-year pace. In October, demand, ran only seven-tenths of 11% ahead of October 1956. In this softening market, the oil-rich states are holding down the amount of allowable production to hold up the price, and offshore oil has been cut by the general slash. The State of Louisiana, which supplies more than 90% of all offshore oil, has pared its daily offshore allowables from last March...