Word: marketing
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Dates: during 1950-1959
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...Second World War to purchase all the sugar that the Indies can produce (6% of the world's production) at a price fixed annually which guarantees a "reasonable" return to the planters. Queried on this point, West Indians say that the price of sugar on the world market is almost completely political, e.g. the United States buys sugar from Cuba, the world's largest producer at artificially high rates...
...uranium concentrate from mills, it does not intend to sign any new contracts that would appreciably increase production. Thus, after ten years of an all-out program to expand uranium mining. AEC put on the squeeze: any big new uranium discoveries will probably not be able to find a market. But Johnson did leave the door open a bit for the building of mills in hitherto undeveloped regions: "If new contracts are considered, preference will be given to providing a limited market for areas having no present milling facilities...
...uranium men contended that by putting the lid on concentrate output, the AEC will automatically stifle the hunt for ore. Johnson agreed that prospectors will need a fresh incentive to press the search. Said he: "Much of this incentive will have to come from confidence in the future market for atomic power...
This made little sense to uranium men, who saw as their only incentive a present-day market for their ores. Many of the small-time uranium miners who do not have contracts to sell to existing mills will fold up altogether. Such a fallout could peril future U.S. uranium supply, since some of the richest U.S. uranium lodes have been discovered by the small timers who were willing to search in the most improbable places. Said Albuquerque's E. P. Chapman Jr., one of the Southwest's top mining engineers: "The new policy kills all further exploration...
...more basic problem is that the commercial market is far too small to support the many companies that have bounded into it. While six big companies supply almost all the equipment for the $1.5 billion-a-year conventional power market, 50 to 60 firms plan to make reactor equipment. AEC expects few of them to survive. Said the commission's Reactor Development Director W. Kenneth Davis: "During the next few years the business will not support 50 companies or even a fraction of them. We could have a few good companies or a lot of mediocre or bad ones...