Word: marketing
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Dates: during 1950-1959
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...fainthearted beat down prices, they moved in for the rebound. Some confidence was also gained by President Eisenhower's decision to make a series of speeches on U.S. strength and by hints of a possible easing in the Fed's restrictive policies. Up shot the market at midweek in the sharpest single day's point gain since 1929, recouping the losses of the two previous days...
...market held its own Thursday, overcame an early selling surge Friday to close at 435.15. For the first time since January 1955, the market had experienced four 4,000,000-plus volume days. Despite the attrition of the early week, its aggregate value rose about $1.2 billion for the week, and the Dow-Jones average gained 1.32 points. Significantly, institutional buyers and mutual funds held fast during the market's gyrations, steadily bought up stocks-often at bargain prices...
...where the market would go next, few were hazarding a guess. Members of the Commerce Department's Business Advisory Council, meeting in Hot Springs, Va. with Secretary of Commerce Sinclair Weeks, foresaw a lull in business expansion, but predicted that business will continue at a high plateau through most of 1958, though it might slip 1% or 2%. Plainly, the stock market, influenced by Wall Street's pessimism about the business scene, has already discounted a much bigger drop in business than any economist or businessman could foresee...
...controlled Delaware Realty & Investment Co. or Christiana Securities Co., which is controlled by Delaware, and in turn controls Du Pont. To keep from driving down G.M. stock, the transfer would take place over ten years, and trustees would be allowed, with court approval, to postpone the sale if "reasonable market conditions" do not prevail...
...call style-are the attractions that sell new cars. Those brave enough, and successful enough, to produce startling new styles that catch the public fancy, as Chrysler discovered in 1957, can suddenly boost profits from $6,000,000 to $103 million (and rise from 15.9% to 19.5% of the market) in a single year. Conservatives who fall behind, as General Motors learned in 1957, can see profit figures change from $640 million to $602 million (and tumble from 51.4% to 45.5% of the market). And the car that can combine just the right amount of change with the continuity that...