Word: marketing
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Dates: during 1950-1959
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...reading knowledge of some foreign tongue. As a result, the Harvard graduate may dazzle an evening cocktail party with his brilliant remarks on Voltaire's sense of irony or Goethe's treatment of Faust, but he will find himself at an utter loss in the Paris Flea Market or at a Munich Beer-Garden...
...that large investors had to be rationed to 10% of their requests. Only three months ago former Treasury Secretary George Humphrey told the Senate Finance Committee that he doubted whether the Government could sell a long-term bond. Having done so, and at a price in line with the market, Humphrey's successor, Robert B. Anderson, has begun his term with conspicuous success...
FARM-EQUIPMENT SALES this year will rise 5% to 15% above 1956, and makers expect a fast fourth quarter followed by a strong market through next year. Reason: prices received by farmers are running about 3% ahead of 1956's; crop prospects for this year are also bright...
DWINDLING RESERVES are pinching Texas Gulf Sulphur Co., industry's longtime leader, which still supplies almost 50% of annual world market of 7,000,000 tons. Company has abandoned its offshore drilling lease in Gulf of Mexico, is slashing prices by 10% to fight competition. Result: Texas Gulf stock has slumped 36% in past year, and second-half earnings are expected to slump well below past years...
...while before any of these systems start transmitting programs over the airwaves from coast to coast. The main obstacle is cost. Pay TVmen admit that each station will have to pay up to $3,500 an hour to hook into a toll network, thus will need to saturate the market to turn a profit...