Word: marketing
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Dates: during 1950-1959
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...French atomic energy development. After holding junior office in four successive Cabinets went into temporary eclipse during the premiership of fellow Radical Socialist Pierre Mendès-France, who thought him overly conservative, overly Europe-minded. In 1955 headed French delegation which laid the groundwork for the Common Market and Euratom treaties...
...take part in this album, selecting her own repertoire of sophisticated songs, several of which she originally introduced in Trenton, N.J." Thus Columbia Records several weeks ago launched a new pianist-singer team on an album entitled The Piano Artistry of Jonathan Edwards, currently the liveliest sleeper on the market. In the album's cover picture, two right hands linger over the keyboard, but the unwary buyer who fails to catch this subtle warning is in for an ear-jolting shock...
...about getting it. Buying out the remaining leases, he went to U.S. Steel Corp.'s Consolidated Western Steel Division, asked it to stretch a huge cable-and-bucket rig from the caves to the canyon's south rim, where the guano could be trucked to market. Specifications: the cable must be strong enough to withstand 100-m.p.h. gales, the bucket big enough to cart 3,500 lbs. of guano in one scoop...
...permanent, nonvoting trust for Du Pont's 64 million G.M. shares. This, Du Pont hoped, would remove control without forcing the company to get rid of its stock. Instead, said Hansen, Justice will insist on complete divestiture of a stock package worth $2.7 billion at current market prices...
Four Bags Full (Franco London; Trans-Lux) of black-market pork are lugged across Nazi-held Paris by Jean Gabin and Comedian Bourvil in this delightful shaggy-dog story. That the French can now joke about the German occupation is not surprising. But the movie, winner of France's "best film" Victoire, explodes with humor, testifying that its makers never stopped laughing up their sleeves when they dared not guffaw outright...